How Internet Content Distribution & Discovery Are Changing

And now we are seeing yet another subtle change in people’s behavior and how content is discovered online. It is happening because of three major reasons, as I’ve detailed in previous posts:

1. The web is transitioning from mere interactivity to a more dynamic, real-time web where read-write functions are heading towards balanced synchronicity. The real-time web, as I have argued in the past, is the next logical step in the Internet’s evolution.

2. The complete disaggregation of the web in parallel with the slow decline of the destination web.

3. More and more people are publishing more and more “social objects” and sharing them online. That data deluge is creating a new kind of search opportunity.

Source gigaom.com